Whatever You Think, Think The Opposite
Author: Paul Arden
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Author: W. Chan Kim
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Project Manager: Mastering the Art of Delivery in Project Management
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Building Strong Brands
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The 22 Immutable Laws of Branding
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Positioning: The Battle for Your Mind
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Purple Cow: Transform Your Business by Being Remarkable
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Design Management: Managing Design Strategy, Process and Implementation (Advanced Level)
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Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
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Wally Olins: The Brand Handbook
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Brandsimple**: How the Best Brands Keep It Simple and Succeed
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The ZEN of CSS Design: Visual Enlightenment for the Web (Voices That Matter)
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Wally Olins On Brand
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How Brands Become Icons: The Principles of Cultural Branding
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Brands and Branding
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The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions
Author: John Grant
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Zag: The Number One Strategy of High-performance Brands
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Branding
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Actor: Mono Design
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The Ten Faces of Innovation: Ideo`s Strategies for Beating the Devil`s Advocate & Driving Creativity Throughout Your Organization
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The New Guide to Identity: Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, the Corporate Brand, the Corporate Vision and ... and Sustain Change Through Managing Identity
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Unstuck: A Tool for Yourself, Your Team and Your World
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The Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Brand Glossary
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The Best of Brochure Design: No. 8
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Teach Yourself Project Management (TY Business Skills)
Author: Phil Baguley
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