The First 90 Days: Critical Success Strategies for New Leaders at All Levels
Author: Michael D Watkins
Manufacturer: Harvard Business School Press
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Marketing Plans: How to Prepare Them, How to Use Them
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Competing on Analytics: The New Science of Winning
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Million Dollar Consulting: The Professional's Guide to Growing a Practice: The Professional's Guide to Growing a Practice
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Marketing and the Bottom Line (Financial Times Series)
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Online Marketing: Online Media Planning, Pay Per Click Search Marketing, Organic Search Engine Optimization, Email Marketing, Affiliate Marketing, Rich ... Marketing, Social Networks and Analytics
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The Highly Effective Marketing Plan: A Proven, Practical, Planning Process for Companies of All Sizes
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Marketing Genius
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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)
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The Long Tail: How Endless Choice is Creating Unlimited Demand: How Endless Choice Is Creating Unlimited Demand
Author: Chris Anderson
Manufacturer: Random House Business Books
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Marketing Plan in Colour (Chartered Institute of Marketing)
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Bayesian Statistics and Marketing (Wiley Series in Probability and Statistics)
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Marketing Metrics: How to Create Accountable Marketing Plans that Really Work
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Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability
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Return on Customer: Creating maximum value from your scarcest resource
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Scoring Points: How Tesco is Winning Customer Loyalty: How Tesco Is Winning Customer Loyalty
Author: Clive Humby
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The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force
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Buzzmarketing: Get People to Talk About Your Stuff
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The Fundamentals of Business-to-Business Sales & Marketing
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Market Segmentation: How to do it, how to profit from it: How to Do It, How to Profit from It
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Marketing as Strategy: Understanding The CEO's Agenda for Driving Growth and Innovation
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Uncommon Practice: People who deliver a great brand experience
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
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Pricing and Revenue Optimization
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Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
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Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
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Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
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Lifestyle Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
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Brand Management with Brand Metrics
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